Supporting breastfeeding in the workplace isn’t just a nice-to-have – it’s a strategic move that benefits employers just as much as employees.
Businesses that create environments where breastfeeding parents feel supported see measurable returns in staff loyalty, wellbeing, and productivity.
1. Retention of Skilled Staff
Returning to work can be a major stressor for new parents – especially those who are breastfeeding. When employers actively support lactating staff with designated spaces, flexible breaks, and understanding policies, those employees are more likely to stay. They feel valued, understood, and motivated to return after maternity leave. It’s a clear message: “You don’t have to choose between your career and feeding your baby.”
Retention stats speak volumes: Companies that support breastfeeding see a reduction in turnover rates and lower recruitment costs, especially among experienced, skilled workers.
2. Improved Productivity
When lactating parents are supported to pump or breastfeed at work, they’re less likely to experience stress, burnout, or illness – factors that directly impact job performance. Access to clean, private spaces to express milk helps employees focus better, rather than worrying about logistics or discomfort.
Plus, babies who are breastfed tend to have fewer illnesses, which can translate to fewer days off work for parents.
3. Positive Workplace Culture
Creating breastfeeding-friendly workplaces fosters a culture of empathy, flexibility, and inclusion. This enhances morale across the board – not just for parents, but for teams who see their employer walking the talk on wellbeing and equity.
Creating breastfeeding-friendly workplaces fosters a culture of empathy, flexibility, and inclusion.
4. Stronger Employer Brand
In today’s competitive talent market, policies that support working parents signal that your organisation truly values its people. Being known as a breastfeeding-friendly employer can attract diverse talent and demonstrate your commitment to gender equality and family support.
Ready to make your workplace more supportive for breastfeeding employees?
At The Nourish Consultancy, we help organisations audit, improve, and communicate their support policies with clarity and care.
📩 Get in touch to start your journey to a more inclusive workplace.
